PA YourWay's Founder, Peta Alexopoulos, was contracted by International Sports Commentator & Ex-Pro Athlete Pete Murray to help bring his dream of bike safety to the market.
The result is Wheelie Safe Kids, a ride safety program for schools focused on child safety, which has successfully come to fruition. Our journey began with creating compelling sponsorship proposals that attracted key stakeholders.
We meticulously organised and executed successful a launch event at the Port Macquarie IRONMAN Oceania in May 2024, effectively introducing the program to the community. Through active management of social media platforms, we amplified awareness and engagement.
Our strategic press releases garnered significant media coverage, significantly boosting the visibility of Wheelie Safe Kids via Seven News Locally and ABC Mid North Coast.
Additionally, we successfully secured sponsors and enrolled our first clients, turning this important initiative from a dream into reality and paving the way for future success.